Do you use Facebook Ads? If you do, think outside the box!

On a recent social media training course I was running I met a digital photographer who was interested in using Facebook to generate leads and eventually potential customers. Her being a rookie to the social media world, she wasn’t aware of the differences between Facebook and Google ads so the practises she followed did not return anything on her investment, as she mainly behaved as if Facebook was a typical SEO keyword advertisement platform!

In my last blog How to get your Facebook page the thumbs up I was trying to explain that there are no big secrets to succeeding with Facebook ads and that the answer is really simple. If you want to use Facebook you need to do it the consumers’ way and think outside the box!

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