Our Search Engine Optimisation Services Include:
Search Engine Optimisation – Once we make sure that we have selected the appropriate keywords for your product and online content we will write a full competitors report for you. This service includes both on and off-page optimisation, keyword analysis in the document title, meta description and meta tags, global link popularity, link text of inbound links, keywords used in body text, links from social networks and the number of visitors to the site.
Search Engine & Directory Submission – We will manually submit your site all the major search engines and directories on the internet. The search engines will then review and evaluate your site. We will do the research for you and submit your site to relevant industry specific directories in order to enhance your link popularity.
Keyword demand, profitability and competition – A keyword is the word people use to search the internet when they are looking for information about a product or a purchase. We will help you identify the best keywords for your site campaign and give you an idea of how competitive these words are. Our job is to find the keywords your customers use, optimise your web pages right away and make sure you are found on the internet. In some cases really obvious keywords are highly competitive making your ranking improvement hard. In that case we will look for related keywords that are less competitive (long tail keywords) but equally effective, and try to ensure you hold an advantage over your competitors.
On-page optimisation – On-page optimisation is one of the very first steps of an SEO campaign. By the time we finish the optimisation you will be educated in the whole process – having the flexibility to modify your content in the future on your own. We will work on your web site title optimisation (maybe the most important element of this process), your meta description and keywords (not as important as they used to be, still vital for your web site’s ranking performance), your internal linking strategy, your HTML tags as well as your keyword optimisation (including keyword density, long tail keywords and synonyms).
Link building & off-page optimisation – Your global link popularity is by far the best component of your search engine optimisation process. If a high quality web site links back to you, Yahoo and Google will “like” your site more than your competitor’s giving you priority in relevant search terms. We will identify the appropriate blog, directory and news sites that you should try and get links from.
Web site content – We will review and re-write your web site content to fit the criteria of your web page and web site optimisation
Position reporting – We will run reports every month to see how your campaign is performing and make necessary changes in order to get the highest possible results.
Software recommendation – We have researched and used most of the online software in regards to SEO and social media monitoring. Should you wish to invest in some of these we will help you find the best tools for your strategy and budget.